Airport tower may bring in major bucks

Airport tower may bring in major bucks

Whitney Clark/KTVL News
2011-10-05 18:44:52
MEDFORD, Ore. — The Medford Airport control tower is 100-feet tall. It’s hard to miss and could soon bring in some major bucks.
“It would be an opportunity for a corporation to stand with us and to pay us,” said Bern Case, director of the Medford International Airport. “And that’s important to us because the airport doesn’t take any local tax dollars. We operate on revenues.”
The tower may soon be home to a new logo.
If Case has his way a major corporation will make its mark on the tower. He said it’s something that hasn’t been done at any other airport.
Case said it will be “tasteful” and similar to the U.S. Cellular Community Park in Medford. Like the park, he said, the tower will be associated with a brand that will bring in money for the community.
He said they are in talks with the advertiser, but wouldn’t comment on who it was or how much money they would make in the deal.
Under the current proposal the signs will be 25-feet tall and 25-feet wide. Case said it most likely will cover all four sides of the tower and may be lit up.
Case said it won’t be a distraction to pilots taking off and landing.
However before the airport makes any changes they have a few hurdles to jump. Under current city codes, the proposed signs are too big for the size of the tower.
Jim Huber, the director for the city planning department, said they will review the proposal on Thursday, Oct. 13. If they decide to make a change to the amendment, it will be up to the city council to decide.
In a written statement the Federal Aviation Administration said safety is their biggest concern.
“We haven’t seen see a proposal from the airport for this possible signage, and until we do, we can’t comment further on the possible impacts to the airport,” wrote Allen Kenitzer with the FAA. “Until we see a proposal for this project, we can’t say whether there could be any legal issues involved.”
© Copyright 2011 Freedom Communications.


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