New Group Formed to Promote Marketing

At Niagara Falls International Airport

By WKBW News


January 12, 2012 Updated Jan 12, 2012 at 12:40 PM EST (WKBW release) At a news conference this morning, Senator George Maziarz joined key boosters of the Niagara Falls International Airport to announce the creation of the Niagara Falls International Airport Stakeholders Group, Inc., a not-for-profit organization that will work to promote the further development and utilization of the new, state-of-the art passenger terminal that opened in December 2009.

“We need to keep the rapid growth at the Niagara Falls airport on an upward trajectory,” Senator Maziarz said in a news release. “We have seen huge increases in passenger traffic in the past two years but we have not yet reached our full potential. This new group of stakeholders will help chart our course forward, as the airport becomes an even bigger part of our region’s economy.”

To bolster the initial work of the Stakeholders Group, the Seneca Gaming Corporation is providing passenger incentives worth up to an estimated $1 million over a five-year agreement.

“Perhaps no project more clearly illustrates the shared benefits of the investments the Seneca Nation of Indians has made over the past decade than Niagara Falls International Airport,” Seneca Nation President Robert Odawi Porter said in the news release, noting that the new terminal was partially funded by casino revenues. “The continued development of the airport as a transportation hub will benefit the local business and tourism community, in which we are an important player. This important initiative is another example of how the success and growth of the Seneca Nation and the success and growth of the local economy are inextricably tied.”

“Building strong partnerships is something that Seneca Gaming Corporation believes in very strongly,” added Karen Karsten, Chairman of the company’s Board of Directors. “Like any strong partnership, the partners in this initiative believe in the common good, that by working together, everyone can succeed. In the end, that will mean great things for Western New York.”

Additional financial support will come from other stakeholders, including the County of Niagara, City of Niagara Falls, Niagara Tourism& Convention Corporation, Niagara Wine Trail, Niagara Workforce Investment Board, Fashion Outlets, the Niagara Falls Hotel/Motel Association, the Niagara County Industrial Development Agency, and more.

The intent of the Stakeholders Group’s will be to augment and enhance current marketing efforts by the Niagara Frontier Transportation Authority, which owns and runs the airport. Specifically the new organization will focus on goals such as retaining and adding more carriers, developing incentive packages for tourists and businesses, building relationships with emerging markets for cargo service, foster growth at air-related properties near the terminal, and support the Niagara Falls air base.

“The development of the Niagara Falls International Airport is paramount to moving this region forward,” said Assemblyman John Ceretto. “The formation of this Stakeholders Group is a major step in NFIA’s transformation. This news follows on the heels of NFIA’s award from the Regional Council and the regular addition of new commercial destinations and airlines. We are making progress and there is more to come.”

The officials members of the Stakeholders Group include who will serve on its Board of Directors include:

• Niagara County Legislature

• Niagara County Department of Economic Development

• Niagara County Industrial Development Agency

• Niagara USA Chamber of Commerce

• Buffalo Niagara Enterprise

• Niagara Tourism & Convention Corporation

• Fashion Outlets of Niagara

• Niagara Falls Hotel/Motel Association

• City of Niagara Falls

• Niagara River Region Chamber of Commerce

• Niagara Falls Redevelopment Corporation

• Buffalo Niagara Convention & Visitors Bureau

• Empire State Development

• NYS Office of Parks, Recreation, and Historic Preservation


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